One misconception about blogging is that you need to work day and night to make money. There’s some truth to that if what you’re trying to do is create a name for yourself and/or build a brand.
But if your goal is simply to earn money within a short period of time (but with long-term gains), then there are many shortcuts available.
Let’s take a look at one such shortcut:
The micro-niche blog.
In this guide, I will give you a detailed example of a micro-niche blog that I created which is currently making $174/month from AdSense, and an average of $100/month from affiliate marketing. All of this only took a few hours of work to set up.
This is a blueprint for creating a micro-niche blog, and you can use it for any topic or niche that you like. In my case, I didn’t use a content agency, so I picked up a niche that I enjoy reading and writing about. However, if you are not great at writing, you can hire writers from sites like Contentmart or Textbroker.
This micro-niche blog has made me over $2000 in the past year, requiring only 40-50 hours of work!
Make sure to think about the potential commercial and popularity aspects of your niche.
Since the target is to make money from the blog using AdSense, it is very important to choose a topic that is popular in countries like the U.S. and the U.K., and that has high commercial value (high CPC).
In my case, I chose a topic called “Cydia”, which is a jailbreaking tool for iOS devices, and very popular among iPhone users. I chose this topic because I was very comfortable with the subject matter, and the expiration time on this topic was quite high. Furthermore, it had a good search rate in Google.
To find out things like CPC, Google search rate, popularity, and competition, I used LongTail Pro.
November 2016 update:This niche is now saturated, but this blueprint is still valid.
For keyword research, I used SEMrush. I like SEMrush because you just need to put the website link of the most popular site in your target niche & it will show all of the keywords that site is already ranking for.
The next step is to get a nice domain name. Since it’s a micro-niche site, I would suggest including your keyword in the domain name. Ensure it doesn’t look spammy & add a little flavor to it by using words like “Guide”, “Users”, “101” & so on.
For my domain, I settled on CydiaGuide.com.
2. Keyword Research & Content Planning
This is the most interesting part, and it’s a little time-consuming. But it pays off well in the long run.
I usually suggest using a Google docs spreadsheet to jot down your research to keep everything organized.
Next, I chose a few related blogs on my topic & as I mentioned earlier, I used the same tool (SEMrush) to find the precise keywords which are already driving traffic to these sites.
Note: SEMrush is a paid tool, but you can use this link to try SEMrush completely free for 14 days (a value of $150).
By the end of this process, I had at least 20+ topic ideas for my micro-niche website!
Next, I spent a few hours writing 4-5 blog posts, and then one post each day for the next several days. Within a few days, I had 15 high-quality evergreen posts and my content was ready to go. (Evergreen posts have a 2-3 year expiration date, meaning that these topics should be relevant for at least the next 2-3 years.)
As I said earlier, if you are not good at writing, there is no harm in hiring someone to write for you. Managing a blog takes a lot of work, and it’s important to make sure you have good content to manage.
The whole idea of the blog was to not do a lot of work, and create a blog that was capable of earning money. For this reason, I didn’t invest much time on branding. The goal was to get great search engine traffic, provide solutions, and quickly make money from this micro-niche blog.
Here is the traffic report:
Remember, the blog had only 29 posts and had not been updated beyond the first month. At this stage, I had to prepare more content to push traffic again.
The following are a few things that I should have done, and are things that you should do if you are interested in creating a micro-niche blog:
Create A Separate Social Media Page
Social media profiles are helpful in many ways, but I skipped this step because I didn’t want to create a new social media property. That said, it’s always good to add social media profiles to your site and use social media automation. (I use Buffer to share content from this blog on my Google+ and Facebook pages.)
I did not build a single backlink beyond submitting my site to IMT and my YouTube videos. I did not do any promotion apart from a tiny bit of social-media promotion. All traffic is organic, and purely due to the SEO settings of the site.
However, this approach may not work for everybody as it varies from niche to niche. For certain niches, competition is too high & the best way to make your blog rank is by generating high-quality backlinks.
Here at ShoutMeLoud, you can find tons of amazing link building guides contributed by the community. Use the search button to find free link building articles on SML.